Ep 117: Marketing Funnels (Say No to ‘Tech Stress’ & Yes to Easy Automation)

Ladies, welcome. Welcome to this episode of The she is extraordinary podcast. I have a new friend with me and I’m just in love with her and I know you will love her as well. Her name is Caroline Lewis. She is a funnel specialist and success coach Caroline, welcome to the show. Thank you, Judy. So, so much. I’m so excited to be here and talk to everyone.

Well, this is a topic your your expertise is a topic that I don’t know that I’ve ever covered. Okay, oh, we’re talking about funnels and tech. I love how you say I saw somewhere you say I take away the tech stress. Yeah. And I have to say that when I first got into business in Oh, three that was before the internet. But then when I came back into the online space in business, when was that? Gosh, 2011 2012, maybe something like that. And I’ll admit, the tech did freak me out. So um, but let’s start in the very beginning, I would love you to share with the ladies your background, how is it that you came to be this funnel specialist?

Yes, absolutely. Um, yeah, so the tech can seem intimidating. But of course, in this day and age, we definitely need it. And weird enough, I did not go to school for technology. I went to school to essentially be a vet. And then I didn’t continue with the vet process, because I learned four years of school after four years of college is quite a lot. So I ended up with a major in equine science and management. And, of course, left college thought I had to like, you know, work corporate in the same type of industry as my major. So I did all that kind of stuff. But it was about 20. Between 2015 2016 I realized I really don’t want to have to work corporate. So what else could I do. And at the time, blogging was like really becoming a thing. So of course, I am very quick to just jump on YouTube and learn stuff quickly. So I took a couple courses got into blogging, then I got into affiliate marketing because of blogging, right. So putting links in. So then that progressed. And essentially, I realized that I’m blogging and building out all of this backend stuff for myself.

I wonder if there’s any other women mainly locally, that I could go to, to kind of help them promote themselves online, if they don’t understand the tech stuff. So that’s kind of how I started transitioning. And at the time, I had like a different name for my business. And then I realized I didn’t want to just be back end systems I really wanted to be client facing because I love talking to people. So I, I’m glad I made that realization, because sometimes if you’re just doing tech stuff all the time, it can get like super lonely, and it’s just you and your little computer. So I switched over to Carolyn Lewis consulting, where I now categorize myself as the funnel specialist part and then success coach, because I like to teach women that I work with why I’m doing this, why I’m building this why this type of marketing is good for your business, why this specific funnel versus others, so that they learn along the way, because of course, I don’t want them to have to rely on me for the rest of their lives. I would like to encourage them to just learn, you know the basics and not be intimidated by it. And then if they have questions, know where to go to, if if I’m out of the picture to kind of fix all of that.

So I didn’t really know that I was going to get into technology stuff. But honestly, once I just started doing it and playing around with it, I realized how fun and that true meaning of like financial freedom or time freedom because you I can travel anywhere and have my tire business running just with a laptop.

And so I love that transition. And I’m the way you were with your dog yesterday and your stories, I can see how you have met love of animals. So that’s so neat how, you know, I was a music Ed major. And somehow I went from that to the law to interior decorating to doing what I’m doing now. So it’s just so funny how our life is like a big journey. All right, so let’s start at the beginning. For those that are out there saying funnels I kind of sort of heard the word but what is it exactly? Let’s break it down to the real simple.

Yes, for sure. And, and I think a lot of people get confused because when they think funnels they instantly just think sales funnels, but when you’re using the term marketing funnels, it’s a lot broader of a picture. So essentially, a marketing funnel in my eye is, the minute you advertise your business. So this is organically or paid. So an advertisement would be if you’re on Instagram and you post something, that’s your first initial click into starting your marketing funnel to essentially funnel your audience. So you’re taking a cold audience and funneling them in to take action on what you’re asking them to take action on. But the cool thing in that process is that it’s a high user experience, because it’s branded to you, it’s message to you, it has your feel your touch your energy. So when someone sees your post, and then they react, take action, and they start going into this funnel. It’s not like black and white boring salesy, little push, it’s like, it’s a fun experience. Sometimes there’s surveys, sometimes there’s video recording, sometimes there’s webinars to sign up, and there’s little people jumping around, and there’s like animations on the page. So it’s fun. And the reason the topics been so hot these days, is because our time span on the computer, we want things done quick. And if our eye isn’t drawn to something fast, then we’re just going to move on to the next. So that’s kind of why people are going towards marketing funnels, because essentially, instead of just marketing your website, which is really just like your resume online, you’re now creating a fun user experience to encourage people to look at what you’re posting, and catch their eye catch their like brain activity to just have fun and click. And then of course, continue to whatever action you’re asking them to take.

Oh, I love that. I’m all about fun. Yeah. And did user experience and I look at funnels as like the customer journey. So whatever that freebie is, or whatever you’re directing them to, then you know, you have to think about what do I want them to experience? What do I want them to feel? And what’s the next step? So let’s talk just for a moment about a freebie or an opt in, because that’s that’s typically what so many people think about. That’s where the funnel begins. Because that’s where we get to capture the contact information that we need to get them on our email list and to get them in our like environment. So what what would you recommend in the way of a freebie, what if someone listening is in business and she doesn’t even have a freebie? Like she doesn’t even know where to begin? Let’s give her a step by step.

Yes, okay, this is gonna be fun. And I love your point two funnels are, it’s an experience, it’s not a sales push your, at least in my opinion, if you’re doing a sales push, you’re not going to create an aligned business, you’re just creating business to make money. So you’re not actually helping your clients as much as if you’re creating this experience. So if you are new to marketing, or new to business in general, and you want to have a freebie I normally say the first thing is to just write down a thought that you could explain in a page, or maybe like three to five paragraphs. So for example, if we’re a new fitness coach, then obviously depending on what type of fitness coach will say, you’re around weight loss. So in regards to weight loss, let’s create a freebie that has great value, but that you’re not overvaluing it to the point where if they read it, they’re like, Oh, I got everything, which you want them to feel, oh, I read it, I got so much value. But I wonder what’s next, like what else can I get out of, you know, this, this business.

So you create a freebie, whether that’s a video, or a lot of times, it’s normally just a digital download. So if you’re doing a freebie to a video, it’s normally like that webinar push which a lot of people are seeing nowadays and webinars are great. It’s it’s nice because you can shoot them live so you can interact with people live. But then if you want a digital download, it’s essentially just like a PDF, you create them on Canva. And again, you just kind of pick out one overall topic and then about three to five sub topics that you can explain, you know, in depth what the main topic is to still provide that value. So that a they open it be they read it and then see they click to learn more about you whatever that you know call to action, click whether that’s I want to hop on a call or I want to go to your website or I want to look at your program. So it’s that final click but if you create a digital download that doesn’t have that type of engagement, then you won’t have the open rate, you won’t have the download rate. And then of course, you won’t have the click through rate towards the next objection.

Okay, it’s good. It’s really good. Let’s let’s, let’s get a little bit more specific event. Okay. So this is real, I was a really great summary. But I think so many women, they overthink the freebie. And they overthink it and to what extent Oh, it has to be perfect. And they, you know, oh, I don’t like that title. And they think about it, and they get ready to get ready to get ready. And sometimes they lose sight of what is the end game? Like we have to start with the end in mind, right? So like, if you’re, if your ideal is to get them, maybe if they’re a fit to be enrolled in your coaching program, for example, then you need to make sure that your freebie pulls out something awesome. That is something that your approach to what you do that is unique like to be something like why would they download yours if it sounds just like everybody else’s? So I absolutely would. Yeah. Any anything else to say to that as far as when you’re done? What should it be about?

Yeah, so I think one of the biggest things like that end game idea is if you’re running and either organically or paid, but you’re running your funnel, and your end goal is just to collect email, signups, then your freebie should be either a hot topic that you can find through like your Instagram analytics, or your Facebook analytics. So essentially, a high engage post, you can turn that into a freebie, and that’s a great way to grow your leads list, which essentially growing your email so that you can then email market. But then to your point, if you are creating a freebie for a specific response, like a book a call to a program, or signing up for a course or you know, whatever that physical thing that you want to kind of sell into at the end is then your freebie has to essentially talk about what that end product is not in full detail. Again, you’re highlighting, like the biggest aha moment from that end product. So that’s the the freebies and and you will have like multiple freebies, for your business, depending on all the different products that you have for your business. And or if you just want to, you know, post a freebie to collect email information to grow your business or email marketing.

That’s so good. And email marketing is a bit it’s related to what you do no doubt, obviously, funnel with the email sequence. Yes, but what I find is that, and that’s why I want to dive in out of the tech or the automation and nuts and bolts of it. Because what I find is there are some a lot of ladies out there that they’ve gotten their freebie, but they haven’t yet gotten their CRM set up with the tagging, now getting technical with the tagging and the email sequence to make sure that we’re staying in touch with them and following up. So let’s talk about that for a bit.

Yes. Okay. This is probably one of my favorite topics to talk about. Because essentially, as your business grows more your email marketing, and like you said, all of the triggers leading up to that is going to get insane because every time you launch a lead magnet, which would be like a freebie, or if it’s like a low ticket lead magnet. Every time you launch a program, every time you launch a product, every time you launch an application or book a call sequence, you have to have a list in your email that is connected to that end product because what you don’t want is a general email list that you are either like manually typing into an Excel sheet, or you’re just funneling into a CRM or an email provider like MailChimp, mailer light Active Campaign, any of those what you don’t want them to just all go into a general audience list, because what will happen is you’re going to get a higher unsubscribe rate and a really low conversion rate because you’re essentially email marketing them topics that they know they didn’t necessarily sign up to be email marketing about.

So essentially, if you start talking to them about your freebie that that they got so you’re talking about you know, opening it, how did you like it, and then all of a sudden you flip over to like cryptocurrencies and it’s there’s no relation at all the people are going to be like, Whoa, you’re a spam account, I’m going to unsubscribe or they’re not going to take any more action. So you have to really organize your email marketing, which is I think a lot of people forget that marketing funnels in general. Email Marketing is a huge component of marketing funnels. Because each marketing funnel you put out, you have an email list and sequence associated with that. But I think to keep things simple, you really need to at least get an email program or up like MailChimp is normally one that I recommend if you don’t really want to spend that much money on first because it’s free up to 2000 subscribers.

So get a MailChimp and then start connecting them. So you essentially integrate that to your marketing funnels to automate the process more and then start with at least to automated email sequences in that list, which would be a confirmation like confirmation you’re in or confirmation your downloads inside or thank you so much for signing up for you know, whatever your freebie is. So you have to have a confirmation email so that obviously, they know that you got their request. And they’re, you know, when they put their name and email in, they’re gonna get something in return. And then I always recommend at least to start one email sent the day after, as in a checkup. So it’s been 24 hours, did you open the download? or What did you think about the download? Or, hey, I’d love to hear your thoughts. It could be like more of a market research. Like, I’d love to hear your thoughts about this download, if you don’t mind hopping on like a 15 minute call just to know that the download served you as I was hoping it would serve you. So it’s not necessarily like a sales push that second one nor the first one. But it’s really just reassuring the client at this point because they are warm audience so they our client, reassuring them that you know, hey, I’m here. I know you got this. Thank you for taking action. How can I support you further?

From there, you keep growing your email sequences. I love that. Okay, so, so this idea of, Hey, tell me what you thought of it or something that is so important, because I want to go back to something you said. And I want to make sure if anybody missed it if they don’t miss it now, email marketing is not dead. Yeah, no. Okay. So there are many so called gurus, there usually tend to be like social media types who just want you to post 10 times on every platform available, because that’s their expertise. And they’re out there telling ladies and men that email marketing is dead. And that is so wrong. Am I right, Caroline? It’s so so wrong. Yeah, yeah, you need to have different marketing strategies, but email marketing and growing that list, I believe needs to be prioritized in order to grow your business, you cannot rely that Facebook’s never going to go away or that your account hasn’t won’t be hacked. Mine was hacked in October. And I had to totally redo my facebook group, I had to start a whole new personal profile, which was just crazy. So yeah, we have to own our precious precious client list. So yeah, absolutely.

And and, yeah, it is really the one thing online, you own your marketing funnels, of course, but you own like, physically Own your client list. And it’s not just the fact that you know, you’re getting names, but you’re getting people to take action on what you’re asking them to take and give you their information, which, which is quite huge. But also, I think those who say email marketing is dead, actually aren’t doing it correctly. Because a lot of people, they do just funnel everyone to a general list. And then they send out emails, they get unsubscribe rates, and then they feel a little like flustered or frustrated, then they give up on it. But obviously, consistency is key with email marketing, as well as reading your analytics. But then just organizing it and sending out the right email to the right audience. That’s really how you’re gonna grow.

That’s super and and I love that you said in that next day email, I said, invite that engagement in some way. Because with email deliverability, for those that may not know, our email providers, they’re watching how many what percentage are responding back, and they want to see that it’s a dialogue and not a one way street. So that is really, really important. All right, so to wrap up this idea of email sequences, do you have any other ideas like after that check in? And I know it would depend really on again, your strategy and what you’re pointing them to but any other ideas when the ladies are thinking about? How do I set up this email sequence?

Yeah, yeah. And, and briefly, because I know it’s like, oh my gosh, I have to do how many emails to how many lists it seems like totally overwhelming. But if you think about it, you need about I would say five emails that go out within a week so space up a couple of them, but essentially, you have like your confirmation your next day, maybe you wait a day you do your third, your fourth, maybe wait a day and then do your fifth but If you have five sequences per list, then what you do is you essentially track those who click links, they go into another list, which is kind of like your upsell list. But then those who don’t, then you do kind of funnel towards a general marketing list, as long as it’s still related to what they signed up for. And the and the reason you want to split these these groups is because you don’t want to keep pushing product on those who purchased or pushing an action on those who’ve already taken action. So you want to make sure that you are tracking those who take action throughout your email campaign versus those who don’t, so that you’re marketing those two separately as well. So it’s not if you I always say, you know, if you want to do it on your by yourself, it’s it’s literally like scheduling your social media posts, which I’m hoping everyone does, because it’s really overwhelming. If you’re like, Oh, my gosh, it’s four o’clock, I have to send my email today, right. So take like, eight hours. So one day a month, scheduling out your emails, and you could do emails for an entire month or potentially two months, so that you’re only doing this once a month, because once you have everything automated, all you do is you just look at your analytics to obviously keep performing better. And tweak as you need.

That’s right. Okay, so let’s, um, gosh, there’s so much I could say, but let’s move on. What would you say Why? Why is it that we shouldn’t have just one offer for our business? Let’s talk about that. Yeah, so I, I see a lot of people, and they have huge success in their business. But it’s at this point really stressful because it’s a launch after launch. And they’re not getting consistent clients and or even growing, that leads list of either cold to warm or even warm to hot audiences. So they’re relying on one product program product to keep their business going. However, the negative the biggest negative is your your product could be working today. But the way this market works, tomorrow, people could lose total, like lose complete interest in it. So you go from kind of getting consistent clients to like one or two, right? And building your business off of just one, you’re gonna freak out. And I see that happen quite a lot. Because then at that point, it’s like, Okay, what do I have to do next? Okay, what do I have to build out? Okay, what do I have to launch, but they’re losing so much money, because they’re not making the money they’re used to, and they still have all these business expenses, right, your business expenses, don’t just go to the ground if your program doesn’t work.

So that’s why I’m a huge advocate for at least going with low medium high ticket offer, you don’t have to have multiple of each, it’s fun to have multiple low tickets, for sure. But if you just had a low ticket, a medium ticket and a high ticket offer, essentially what you’re doing is you’re growing your cold audience into just your low ticket to really create that, like know and trust. But then you have that list of people who have opted in and or purchased that you like have this beautiful, essentially like baby that is just collecting for you that you can then sell into your medium or sell into your high ticket offer. So if you’re having these collections have like a bunch of low ticket clients, a bunch of medium ticket clients, you don’t ever really have to worry about marketing your high ticket, because you have these two, and they’re really easy to automate as well, low and medium, they’re always coming in. And then they’re also not always coming in, but you’re able to create awesome residual income.

So I’ve seen like low medium ticket offers, I’ve seen people make like 30 k a month or more just off of these low medium ticket offers. And then they still have their high ticket. But you know, also with a high ticket. So that’s kind of like the biggest point. But then the second is your high ticket normally requires you to spend a lot of time and a lot of energy with that’s why it’s a high ticket. So it’s normally more coaching on your end more assistance on your end, or whatever that may look like. So imagine if you could bump your high ticket up to five K or more. And then really focus in on the low and the medium kind of more on automation, so that you’re not spending as much time and energy so that when it does come to like really really dialing in on your group calls or going live or doing these things that you can’t automate. You have the time and energy and the want to do these things. Because I think a lot of time you know, business owners that just have that one product They get burnt out a lot easier because they’re in like constant stress mode of, I gotta get clients, I gotta get clients, I gotta get clients and it’s gonna burn you out. But energetically, it’s not going to help you because then when you’re burnt out, you’re a little bit more negative state of mind. So energetically, you’re actually going to collect fewer clients, and not really grow your business like like you imagined.

Yes, yes. And I love that last point, I just want to touch on that in case anybody missed it, mindset, ginormous. If you are feeling pressure and stress and you’re having that I need you got a sale, that it’s going to be so much more difficult to get that sale that you quote, unquote need. Because whether you think you can hide it in your voice, or if you’re in a zoom call, and you hide it from your face, ladies, trust us. They can tell. Yeah, it’s subconscious, like they can tell. Well, I may be pushing a little bit much here. But just to help my listeners, let’s go with that example of the health coach. Can you just bury in general terms help them see the potential low ticket? ticket? high ticket? Yes, absolutely.

This is where my coaching comes into play. so low, and you’ll find low medium tickets, they’re super fun, because once you’re able to produce them and get really good conversion numbers, your brain just starts like creating all kinds of new offers for them. So for a health coach, you’re low ticket. So if you’re brand new, you would start with a freebie. So it could be a mindset checklist in the morning to guarantee you have a healthy rest of the day. So a little checklist. It’s just a download PDF. But essentially what you’re doing is you’re collecting emails, so you’re just growing your email list, and then you bump up into Okay, well with this checklist, how could I bundle in a like five mini video video series. So now you have a bundle. So it’s like the five video series could be around your mindset eating habits, exercise, they’re not that long.

They’re about 20 minutes an episode. So you’re bundling them together miniseries and checklist, okay, I’m going to bundle this for $27. Right. So now, you always want to test a purchase point, especially when you’re new, even though you may think I can’t charge anything. Yep, you definitely can. Because a $27 offer is not that expensive. And if you find that it’s super valuable to your audience, they’re gonna just like spread the word. And then you know, it’s like wildfire, it’s awesome. So you’re just automatically collecting a little bit of residual income off that $27 offer. So you start with your freebie, you move to a little 27 bundle, you’re collecting the clients that you’ve now converted from total cold audience over to this warm audience. So you’re creating that, like, know and trust with them. So you’re having fun, you’re seeing sales, which is always good, but you’re also growing clients and then you generate a program based off of your little mini video series. So as you will notice, each low, medium high, it will connect to each other. So your mini your freebie connects to your low ticket. 27. So now you bump up to Okay, I’m going to have a program that’s a 30 month like jumpstart your health. Sorry, you said 30 months you meant 30 days

I’m sorry? Yeah. 30 days? Oh my god. 30 months? No, yes. 30 days jumpstart your health. So you you associate those like five mini mini Siri videos, but you elongate them, right? So you’re actually creating a program. So this program could have, you know, it could have 30 videos, but doesn’t have to have 30 videos, that’s quite a lot. But it’s a one month program that you can then decide if you want to coach in it. You could do group coaching, in which case you could sell that. I mean, really anywhere over a medium price is $100 to 1000. So depending on how much time you’re going to show up, you would obviously raise the price because you’re the expert, right? You’re the expert in the industry. So if you’re not going to show up as much, maybe you start at 297. So you have a freebie, a $27, low ticket a 290 $7 medium ticket. So these two, essentially once you create that awesome like no interest, you essentially just start automating it and you can run ads to this as well.

If you have the budget for ads, they’re awesome to run ads to because you not only recoup your ad spend but it’s a almost like a no thought purchase because of the price point. So you’re able to create awesome residual income and tons of clients right? So you’re testing you’re you’re you’re you know joking with them. You’re having fun with them. You’re seeing what they love. What they don’t like, and then all of a sudden boom, that blossoms, your high ticket, pretty much from feedback. That’s how your high ticket is created. It’s really hard to just have a high ticket without any feedback from clients in general, because you don’t really know what is it that they truly want out of you until you test some other products. So of course, you funnel into your high ticket, which would be for health coaching like that more exclusivity that one on one, and that would be anywhere over, you know, over $1,000. So you go from a freebie to 27, to 297, to $1,000. And then all of these, you’re just funneling your clients through, and they’re all related to the this overall goal of, you know, I want to get healthy, it’s healthy. So whatever that you know, get healthy is, they’re all still relating to each other. So that’s, that’s like the big scheme of things.

I’m sure it’s very helpful for the ladies to understand. I really, I really, I really like this suite of products. When you’re starting out. Like you said, let me tell you, ladies, if you put a product out there, and you take the time to create it, before you sell it, that feels like the right thing to do, but it’s the wrong thing to do. I mean, you really need to have that feedback. Even that’s why when I when I advise my clients to put something together, I like for them to do it live the first time. Absolutely, yeah. Because then you get that all important feedback that you mentioned. And then you can say, ooh, you know, I thought they’d understand this, but I need to spend more time here and this, they don’t really feel that’s necessary. So I can take that. Love it. Love it. Okay, what about the ladies that are solopreneurs? Yeah, they’re doing all the things and they’re doing it all themselves. And they might be saying, Wow, okay, I really like this idea. This is smart funnels, email sequences, I’ve been having it on my list didn’t quite do it yet. And they might be thinking, this thought that so many have, I can’t afford to delegate, I must do it myself. I want to talk about this important delegation issue.

Yes, yes. So I was in their shoes. So I can totally relate it. I think, as entrepreneurs, we’re just so strong willed, We always think we can do it all. But essentially, you’re, you’re hurting yourself, and you’re also hurting your clients. Because energetically, you can’t do it all. So you’ll keep working and working and working, but energetically, you’re not. So you’re not going to see the results just because of that one factor. But then also, when you do show up for your clients, you are just so burnt out. So you’re not even giving them your best, right. So it’s it’s not a good situation when you get into this bubble, because it will be like a consistent bubble.

But we all get into it, we all think, you know, we can do it all or I’ll just hire help for like this little bit or this little bit. But if you think about it, if you’re able to spend your energy where your energy should be spent, which is with your clients, that’s really where your energy should be sent. Everything else should be, you know, managed built on its own. Because if you could save up your energy to give 100% to your clients when needed, think how happier clients will be, which will result in higher testimonials for your business, which will result in referrals, which will result in Google reviews. And of course, obviously greater sales, because people can just look at your page and know that they’re going to trust you because they see all these reviews of super happy customers. So it’s you know, it’s sometimes it’s hard to wrap your head around, like, Okay, I’m going to do it all I’m not going to spend the money, but I’m also going to be client facing. But I’m also going to grow my business. But you know, I’m not, I’m just not going to spend the money. But I think early on in your business, even though financially, you’re probably not making as much as you want. But early on in your business is the time to delegate tasks out. Because if you start to create a system of essentially saving your energy for when your energy is needed.

So that could I mean, and that can look like in the broad spectrum, it could be VA s, it could be business managers, it could be done for you services, it could be you know, programs sometimes but normally a program, you have to still go through and do the work and spend the energy yourself. So when you do start to delegate, you’re essentially opening your energy up to Alright, I don’t have to worry about this anymore. So I’m going to give myself to my clients. then voila, the universe comes in is like, okay, you’re kicking, but you’re getting like your clients are so happy. So you give you receive, so then you receive and that receiving is more success.

Yes. And God will reward that hard work. And yeah, you’re talking Karolina, I was just thinking, I always try to think of an analogy to tell those that are thinking, I don’t have the money, I can’t really do this. Here’s what I see after working with literally 1000s of women. Mm hmm. We’re very, we’re very motivated, we’re ambitious, we’re smart. And so we think I can do marketing, I can do tech, if I need to write, I can do sales that can do all these things. But they’re each individual pockets. And so they feel like they’re chasing their tail, because they lack this overall marketing plan, which would include the funnels, which would include workflows and standard operating procedures so that there is automation. And so that is the beauty. So ladies, if you’re listening and you’re struggling, and you keep repeating year one, even though you’re in year three, or four, trust us, it’s the automation that you’re lacking, it’s the systems.

And so when you bite the bullet, and you really, I guess, commit and go all in on your business, that is when you can really optimize everything you’re doing and get strategic. And what you’ll find is, okay, you’re spending more money in the front end, you’re gonna make more in the back end, you’re gonna have time freedom, yes. And financial freedom. Anything to add to that, Caroline? Yeah, you hit it. Time, freedom is quite quite a big one. But you’re also just getting your energy back. I think that’s like, so huge, because you know, we’re not then working midnight and then up again, at five o’clock in the morning, you need to give yourself a break. But also, one of the biggest differences is, you know, do you want your business to run you? Or do you want to be the CEO running your business, right? And a CEO can kind of have like a weird masculine term, but a CEO would mainly mean you know, your, you use your energy where your energy is well spent. So I’m always like, you know, be the CEO of your business, don’t let your business run you. Because if that’s the case, yeah, you’re gonna fall short of the marketing strategies, and you’re going to be like one step behind everyone else, even though you’re trying so, so hard.

I love that. Because, you know, I’m a lawyer. So you go to law school to learn how to think like a lawyer. So how I teach my clients is okay, I want you to think like a CEO, that’s high level decision making. It is not you unless you really, really love it. Or if it’s your thing, that’s not you saying, hmm, how should I create this? You know, social graphic? That’s not your thing. Your higher level decision making this is so good. All right. Well, ladies, I want to tell you, we have our social media and marketing beach retreat. Coming up in amazing, beautiful Rosemary Beach, Florida and Caroline will be there. Yes. So I just wanted to throw out a little teaser, Caroline, what can they expect? If they join us if they’re one of the 10 down in Florida?

Yeah, so I love teaching live. Of course, with everything going on this year, we’re not able to do as much live but when I’m live, it’s like I mean, you’re good at you’re gonna be able to like build your low, medium, high ticket funnels live with me. That’s the overall end goal. Because I want you to walk away from this retreat, having every single funnel built and a strategy in place to obviously automate what we can and then whatever can’t be automated, you know what to do, to not spend as much energy so that’s right. This is a work and play course leads we’re getting it done. So at the end of this you will not only you know have had a little bit of beach time, and some girl time much needed girl time coming together, but you will have your funnels done. No more excuses. So if you are interested in that, reach out to me at Judy Weber live or comment here on the podcast wherever you’re listening. Alright, so last question here, Caroline. Thank you so much. This has been so good. Thank you, Judy. So this is called the she is extraordinary podcast. So I would love for you to tell us about a woman in your life. That is extraordinary. Extraordinary.

Yeah. Wow. Um, so I will say she’s not currently living anymore. But my mom she passed away unfortunately from from brain cancer. It’ll be three years in March but every time I you know, make decisions every time I’m coaching. She is that like extraordinary. Woman literally in my heart and in my mind, just keeping me sane and real. I think that’s like the biggest thing and fun, but also informative and also like having that coaching spirit. She’s really the only reason I have this business. And you know, obviously I wish she was still here, but I’m also very grateful that she is up above looking down on me and just, she’s definitely that extra extraordinary woman still in my life, but not physically here.

I love that and I so relate. My mother passed a couple years ago, breast cancer that metastasized bones in her brain. I don’t even know what else but just just awful. So I’m so sorry for your loss. But isn’t it amazing? The impact that our moms have on us they really set the pace for our lives. Really? They do. I know moms are absolute. I’m not a mom yet, but my sister is. So I have a little niece and she’s prepping me for motherhood, I guess. But yeah, mothers are like the most extraordinary women in this world. Just everything they do for their children. It amazes me. That’s awesome. Carolyn, thank you so much for coming to you, Judy.

Thank you so much, everyone. Thank you for listening. And I hope to see you all at the retreat. By the way, where
can they find you online? Where can they? Yeah, um, Instagram is probably the easiest but Instagram and Facebook. I am at Carolyn Lewis inspire. So send me a DM I’m super friendly, and we can chat all you want. You know, Caroline is gonna be allowing her opening up her calendar for you.

So if you’d like to take advantage of that, be sure to listen ladies, thank you so much for being here. And if you liked this episode, please leave a rating and a review. And let us know what other topics you’d like us to cover. Thanks so much for watching and for listening, and we’ll see you next time.

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