Ep 74: On Air Coaching Call: Packaging & Pricing Your Offers Strategically Transcript

Hey ladies, welcome to this special it’s a very special episode of The she is extraordinary podcast. I’m here with my client, Kayla Reed. She is a life coach mom of a bunch of kids. I don’t know how she does it all, she has a business with her husband.

And we’re gonna be talking today, you’re going to be able to listen in on a coaching call. And the reason I wanted to do this is because Kayla’s questions relate to programs and pricing and kind of a whole strategy of a business. So I thought, How awesome would this be to allow you ladies to kind of listen in. So welcome, Kayla.
Thank you for having me. Are you excited? Nervous or Yes.

All right. Well, Kayla, why don’t you Why don’t we start here. I mean, you you were gracious enough to give me this list of questions, which is really great. I reviewed this, I am so excited to share with you my thoughts. But let’s get started. And number one more of a deep dive into what you do you know your story coach, life story, coach, and what that means, because I think that’s really unique, and I love it. And then if you would talk about the offers the offers that you would like to have out there.

Okay, so I am a life story, coach, this was something that last year the Lord placed on my heart to really title yourself at like for me to title myself as that. And basically because I want women to understand that we all have a story. And it’s super unique. And God is the author of that story. But we have that free will to choose to be obedient to Him and to make sure that we are on that path that he has planned for us and to follow his story. So I have everything I have learned over the last year and with this transformation that he’s put me through, as well as my minimalist, minimalistic lifestyle, and combined them so I am a life story coach who helps women declutter their life so that they can live a life of meaning and purpose. And it’s not just physical declutter, that we tackle, but we tackle your, like mental and your emotional. So mindset is everything in a minimalistic lifestyle. And so we really dive deep into that as well.

Okay, beautiful. couple of questions now that that really helps to frame kind of where we are. So tell me about your ideal client as specifically as you can. Okay, so my ideal client is a mom, um, with children, preteen and under. And she is feeling like she’s just going through the motions of every day. Maybe just feeling the the saying, Oh, I’m just a mom, this is this is my life, like, Oh, I’m just a, you know, stay at home mom, or even just a working mom, you know, trying to juggle all of the things running her children from, you know, school to soccer practice gymnastics, doctor’s appointments, like doing all of the things and just feeling like at the end of the day, exhausted, and that there’s got to be more to life than continuing to just go through the motions.

Okay, that’s good. I need more detail. Now. Tell me about Tell me about the age of the mom. And tell me about maybe this will help. Tell me about her problems go a little bit deeper on that if you would. Okay, so 25 to 35 is her age and her problems would be not being able to keep up with the laundry and the like day to day tasks. Feeling like her physical clutter is out of control. Feeling like she’s constantly picking up toys after her kids has no organization. um you know, struggling I would even say struggling financially. You know, maybe just living paycheck to paycheck. Wanting to experience more adventure in her life but doesn’t even know where she would find the time.

She married? Yeah, yes and no. Okay, so wait, so I’m sorry. So more than one ideal client. So So one is married and one is not?
Yes. Okay. Um, I would say another problem would be wanting a deeper connection with her children like wondering Why is her children not listening to her? Why are they? You know, why are they two? In this? I wouldn’t say state of chaos, but kind of more on the free not wanting to listen, maybe back talk. And I mean, it’s, you know, I guess you could say it’s just their life in their life is just there’s lack lack of organization, and there’s just so much clutter that’s going on in the mom, and it’s going down and affecting the children. Okay,
but she hasn’t figured that out yet.

Gotcha. Okay, when we’re talking about this minimalistic lifestyle that you are going to be teaching these ladies, your ideal clients, do they already come to you knowing about this and wanting it or not necessarily.
Um, I think the biggest thing that they come to me and they they know, their life is chaos, and they want to declutter their, they want to live a more like a life of joy and purpose. They’re just they’re tired of the day in and day out. They already know that.
Okay, and so and so where I’m getting at, and this is good that I was wondering, you know, if, if your ideal client already knows this, that may help you to know where to find them. But if your ideal client may not necessarily be even heard of this minimalistic lifestyle, but they need it so badly. So is there clarity around that at all? Do you care either way?

I don’t care. Either way. I think, though, I mean, the women that have already come to me, I’ve already figured out that they, like, their life is chaos, and they want it to be simple. Not necessarily, like a lot of people when they think of minimalistic, they think, oh, I’ve got to have only five of everything. Like they think the physical they don’t realize that there’s so much more to it, then than just the physical clutter. So I know in my messaging I’m I’m talking about I’m, I use both simple or some on simplicity, and minimalistic as well.

They’re kind of synonymous then. Yeah. Okay, because you want to make sure, okay, so it sounds like your ideal client, probably, maybe have heard minimalistic, but isn’t really realizing that’s a lifestyle. Yes, they think it’s just like, oh, we’re gonna declutter our physical stuff. And it’s, it’s so much more than that. Gotcha.

Gotcha. All right. Well, one thing that you said was that they’re kind of struggling financially. I think you said paycheck to paycheck, is that right? Yes. Okay. So that that raises a red flag for me. And because then it’s like, Okay, well, it depends on the pricing of your of your program, and your coaching like, can they even afford this? Because obviously, they’ll have a need, but can they pay you what, what you want? So talk to me about that.

Um, and I think that’s why we’re having this call today. Because I feel like that is, um, I’m, that’s where I am torn personally, and I have some notes that I took down because just a quick backstory, this whole minimalistic lifestyle came about in a very like hard time for me. We had just lost our daughter. And I had went on a mission trip having no idea how the Lord was going to like Phil feeling like I was called to go but having no idea how I was going to financially afford it because, you know, here we are trying to pay for she was adopted, so trying to figure out how to pay for that, trying to figure out how to pay for her funeral expenses on top of, you know, now a mission trip.

Like just all And the day to day things I was not working, I was a stay at home mom. So it was there was a lot of financial for me in that in that moment financial struggle. Um, obviously God came through and all of it was covered from donations and friendsgiving. And I go on this trip and I come back and I’m given this vision that we are going to be basically a traveling missionaries, I guess you could say, and that is what like led us to this minimalistic lifestyle. And so I just feel that I’m almost like this is yes, it’s my business. But I almost treat it like it’s my ministry. Like, it’s my mission, like, this is my mission to help other women. And I think just knowing where I was at when, and how I grew up, it’s a hard thing for me too. I’m just a helper, I’m a giver, like, I just want to pour into these women and at, even if it means no cost, like I get nothing in return, because I know of how powerful it is. So that’s, I think, I know, it’s a mindset thing.

And that’s where I struggle. So I don’t know how to handle that.
And I frankly, don’t know that we’ll get to the meat, you know, to the result of everything in our time together today, but we’re gonna have a real good start. So, you know, obviously, there’s businesses, where dollars is what business is, and then there’s nonprofits. Yes. So, you know, how, tell me about the vision you have for your business? Like, where do you see it five years from now? Is it a business? Or is it a nonprofit? And if it’s a business, tell me about dollar goals, or just impact? tell me anything you care to in the way of long term vision? Okay.

Um, I really I really, honestly don’t know, as far as I can’t answer if it’s a business, or it’s a ministry, I really can’t. Um, but I do know that it is what is going to allow my husband and I, like my husband and I to create that traveling lifestyle that the Lord has given me. I’m slowly seeing it in action. I do know that between our two businesses, what him and I run together, and this is going to allow him to come out of corporate America. And we will be that traveling. missionary, I guess you could say. And what I mean by that is like, missionary isn’t necessarily like, nonprofit, you don’t have to be in a third world country, like your mission is right where you are in your own community. And I think that’s why I have a hard time really, um, I don’t know if it’s a ministry like a nonprofit, or if it is a business, okay.

Okay. Let’s talk about that for just a moment. So my business is a business, right? I’m a Christian business coach, but it also is a ministry. So ministry is not synonymous necessarily with nonprofit. It’s just in the way of the structure of it. So we don’t really need to get into all of that. But let me ask you this, when you mentioned just now that what you and your husband are doing plus this with respect to your being a life story, Coach, what dollars Do you have to bring in through the life story coaching, in order to get to where you and your husband have planned to be?
I have to bring in six figures like I have to hit right on like 100,000 a year.

Okay, so that’s 8333 a month. Okay. Um, all right. so tight. Good. I do have some clarity around um, like, one of the things I have I do know is that it is also something that I’m like, we will be a I’m giving. I give, you know, a portion of everything I make from this from this coaching business. I give a portion of it to an orphanage. So I do give a portion of that to hope orphan home. So I guess it’s kind of structured like you said, I think that business, but it’s also like my ministry. No. So I, I think I, yeah, that would probably be some clarity right there, that it’s not necessarily a nonprofit.
Okay. And by the way, you know, we know, for example, the Red Cross, the officers are making some nice coin, right? The CEO or whatever of the the Red Cross is making, I think 200,000. So, you know, nonprofit doesn’t even mean that you’re not going to make money.

It’s just how its structured. So, yeah. Okay, so, talk to me, please about your two main things, which is the one on one coaching, and then the nine week group program? And before you answer that, the first, the first thing I want to know is, in the nine week group coaching, let’s start there. What is the transformation? I mean, is it what you’ve already talked about in the way of they’re going to walk away? And they’re going to have less clutter in their lives physically, mentally, emotionally? Or is there more to it that you care to kind of elaborate on?

So yeah, they, like we do a complete overhaul. And then nine weeks on, it’s, you know, I do training where I, we tackle mindset, we tackle their physical clutter, as well as their, like their workspace and their career, their finances and budgeting, we talk about time management, toxic relationships, on anything that could potentially be holding them back their limiting beliefs that they have. So it is a complete overhaul for them to go through so that they can create that more joyful life and that life of purpose.

Okay, wow, that sounds awesome. So I feel like I want to go deeper there. So the woman would the day she comes into you, versus the day she leaves, tell me how she’s feeling when these nine weeks are done.
And she’s feeling empowered. She feels like she finally has, like, because it is a lifestyle. minimalist is a lifestyle, it’s an ongoing process. So but she feels like she has the foundation to cut to keep going and take continue it. Um, she feels supported that like, and when I said and powered, I meant, like, she feels that she does not have to conform anymore to what the world view of life is.

Um, what do you mean by that? Like, the world view of life is like bigger and better than the materialistic kind of the bigger, the better, we’ve got to have all these, you know, these pretty things to, you know, have this beautiful home. I mean, we know, I mean, we can look at our friends and without even having a conversation with them, because of social media, we know when they get a new car, we know when, you know, they get a new career. And so then it kind of puts that pressure on us to feel like we’ve got to keep up with the Joneses. So it gives her that that new perspective that her story is like it’s her own, like nobody else is going to, you know, have the exact same path that she’s going to be on. So really, um, that and then walking away with a deeper relationship with Christ and being able to buy program is called Live radically.

And that means to be all in for Jesus like it’s living radically sorry, be all in for Jesus not not being a fan on the sideline, but truly being a follower of him doing the things that are uncomfortable doing the things that he is calling her to do. Because if he’s caught like he wouldn’t ask us to do something that he himself wasn’t willing to do. And so having her like, she will walk away realizing with that realization, Okay, excellent. So let’s start with that nine week program. What is it priced at? Now? I understand there are two levels to that. So could you claim that for me?

Um, yeah. So, right now it is 1197 for the tier two All 1997 for tier one, um, that is like the program itself. And then the second tier is at 1697. And that is a VIP. And basically, you get extra one on one calls with me, you get three extra one on one calls, coaching calls. So you would get one in the beginning for being a VIP member, one in the middle, and then one on in the last two, one or two weeks. Okay, and how long are these one on once? An hour? An hour? Okay.

Wow, okay. Um, and by the way, are these trainings live or recorded, and that may be different now versus your longer term vision?
Yes, um, right now the trainings are live, we have a Facebook group where all of us are at, and then I’ve broken up to make it even more of an intimate space, I have broken up the members into what I’m calling pods. So right now in the program, there are six women, and I have two pods, three women in each pod, so that they can, you know, further communicate amongst themselves and you know, share their, their goals, as you say, the good, the bad, and the ugly. So be able to share those things within those pods. And then, so yeah, the live trainings, the Facebook group, the pods, and then we have a weekly two hour coaching call a live group coaching call.

Okay, so if I can just hold on one second, so, so every week of the nine weeks, you right now go live to train them? Is that right?
Yes, I do a live training. And that’s an hour per week. Um, it’s been anywhere between 30 minutes to an hour hour and 15. It kind of just depends on that topic. Okay, so we have up to an hour of training every week, then we have a two hour group coaching call. And what happens inside those two hours, is there anything structure to it or QA, and it’s more and less like a actual, like, one on one coaching call? I’m trying to. I mean, I, when I envisioned this, I had envisioned it being more of like a q&a, but keeping it around an hour, but I knew I’d have to, depending on how many women I might have to add it to two hours. So I was kind of flexible with that. With the six women that are in the group, I’m having a hard time even keeping it at two hours, like, and we may even only have three women on the call.

And it’s we take every bit of the two hours. Okay. And I can imagine that So, so and I’m sorry, I’m asking these questions, because it all bears on pricing and packaging and all that. So I really, okay, Belgian. So I want to go deeper. But these two hours Tell me what’s happening now, inside these two hour calls? In other words, are they asking questions about the training of that week or past weeks? Or is it more life application? Tell me more about that.

And right now, it has been my, it has been more about the life app like life application and kind of tackling where they’re at, because it is a program that they’re going to have lifetime access to. And everybody is at a different place in their, you know, somebody might need to be tackling their limiting beliefs, their mental clutter, somebody might be needing to tackle their physical clutter. So it actually is more and less a one on one coaching call meeting them right where they’re at that week. I had envisioned it being a we go through the training, and then we coach about the training, but it is not turned into that. And that is okay.

Because I feel that this is you know, this is what they need. And I’ve realized that that just because I talk about physical physical clutter this week, that might not be where you know, Sammy is at and I’m just throwing names out. But that might not be where Sam is actually might still be, you know, battling the mindset behind minimalistic. It just so it’s turning into that one on one coaching, but I allow the other women to kind of chime in as well, because I think that’s the beauty of group coaching. Because we have all been through different things, and somebody might be able to relate. So I allow them to kind of chime in if they feel they need to.

And I love that. And I, I really see that what you’re doing on the ebbs and flows, you’re like I had this vision for these two hour calls. And now it’s turned into something else. This is the beauty of rolling out your beta, you know, live, because we can imagine that we know what people need, but until you’re actually doing the program live, that’s when you really know. So that sounds like a pretty powerful realization that you came to one thought, though, is, maybe. And I think this is like a bust, there’s got to be more structure, around those two hours, maybe it is, every week, up to four ladies are on the hot seat for and maybe that’s maybe that’s your first hour or hour and a half, or however you structure it. And then another 30 minutes for, you know, ad hoc questions, whatever can be fitting into the time, okay?

When you’re saying it’s turned into this or that I there’s an element of control, where again, we want to be flexible to give our clients exactly what they need. Because at the end of the nine month, nine weeks, we want them to have this transformation that we promised. At the same time, though, as you’re going through this take notes and say, Okay, I need for my calendar to keep this to two hours. So how can I deliver value and make sure everyone feels like they’re heard, not necessarily every week, but throughout the course of the nine weeks, and everyone feels like they’re served. So I think that’s something that you should give some thought to. I love, I love what you’re doing. I love that you’re thinking about what the clients need. And so, you know, even just what you’ve told us, of course, you know what I’m gonna say about the pricing, I’m guessing Oh, my goodness, so much time, but but this is good. We’re learning. Okay, so now you have six ladies in there. But let me ask you this. How did you come up with the pricing? I don’t think you came up with an hourly rate that you wanted to hit? I hope not right?

Um, no, I think, I don’t know. Really. I think I basically, I know, I offer my one on one, I offer a six week. I’m pro like, it’s not a program, but it’s like basically a six week container, I guess you would say four. And I had it priced at for 30 minute session, a weekly 30 minute one on one coaching session, I had it priced at 697. And I think I knew like I said I didn’t plan on the the things to be more and less a one on one coaching. Like I didn’t plan in my program for the coaching calls to be necessarily one on one as much as it is. And I and I knew one on one, in my opinion is more powerful than group. There is still a lot of power and group coaching. But I feel really being able to tackle those one on one needs. So I was like, Okay, well, this is a nine week program. And if my six week one on one is this, I just kind of.

That’s how that’s cool. That’s cool. This is interesting. So you on the one on one package, the six week package, you specify 30 minutes a week. But it’s interesting, because in the nine week group coaching, you’re giving them the VIPs an extra hour, three hour one on ones. So I’m telling you right now, I think that’s that’s a lot. And when you think about having the 15 to 20 people, or let me make sure I’m right about that. Yeah, 15 to 20 people, that takes a lot of time if you’re doing an hour every week. And it seems to me that if they’re getting the training, and the two hour group, then the half an hour. Makes sense. And maybe maybe if you want to bump that from three to four for the VIP if you feel like but I know from coaching, you know, as long as I have, of course we can always go to an hour but a lot can be accomplished in 30 minutes. It’s about control and structure and you kind of framing out what the issue is for the week. So I want you to give some thought to that because I think this can easily become a time suck for you. If when you get tons of ladies in there, which is really you know what you’re what you’re looking for.

Yeah, I know I only wanted like I know when I was advertising this first phase. Run around, I was only at giving five VIP spots because I did not want, you know, everybody to tackle the VIP. Actually, nobody took the VIP. They all took the tier one, just the standard. And so even that though, like I’m saying I can still see how, like having 15 million in it, like how in the world am I going to? You know, Coach 15 women in two hours?
Yeah. Okay, yeah, cuz that that is an issue that you need to think about. And I will tell you, I’m probably gonna have to do a separate video about numbers, because I’m not good on the numbers.

But now that I know, it’s 100 grand, I am going to go to work and figure out how we can structure this. So you and I will connect again on that piece. Okay. Okay. I do want to kind of jump to a question that you have here, which is, can I or do I need more programs, outside of the group coaching, and the one on one, and that is all going to depend upon the pricing. Because if the goal is to hit at 333 gross a month, then we need to structure it and figure out how we’re going to do that. Realizing that this nine week program, you said you would do it three to four times a year. So let’s assume let’s just say it’s a two month program, you know, eight, nine weeks. Yeah, and let’s say it’s four times a year, then you would have kind of two months and one week on, and then three weeks, not. You know, I mean, so that would be your break. So that’s definitely doable. So I’m gonna have to run the numbers offline, when I have time to think because I’m not a math person.

But you may or may not need something else. However, however, you’ve kind of kind of thought of this on your own because you go, Okay, what happens when they’re done? What happens when they’ve gone through my nine week program? You know, do I get them something else, you know, and so before I chime in, on what I’m thinking, tell me since you thought of it, how did you envision that? Or what, what thoughts come to mind when you’re thinking about that next level?

That’s where, you know, people I’ve, I’ve chatted with this before with a nother friend of mine, who’s a client of yours. And she was like, well ask them ask them, we know what it is that they need. But I’m not at that point yet. Like, what it because we’re all me, um, I think week five or six in my programs, so I don’t know what it is that they’re going to want after this. Um, so I really have, I really have no idea. The only other thing I could think of was doing some sort of like a membership. But I really don’t want to do that. Because I’m, like I said, I run another business. And I know, memberships that I’m in.

They, it’s a lot of time put into that and time that I just don’t have, it just gives me an achy feeling when I think of running a membership, okay, and that may be because you’re thinking all memberships are a certain way, which may not be the case so we can get there just a bit. But let’s talk about the reality here, which is your time availability. So what, how many hours? Are you available to work on your life story coaching business every week?

I’m right around 10 hours. Wow. Okay, then that’s another math number. I’m sorry, at this point, I can’t do that. It’s like 630. Eastern, so I can’t really do that thing right now. But I will give that serious thought because here’s the thing with the next level. One thing you said to me, Kayla was that, you know, at the end of this, at the end of the nine weeks, your clients are going to have a foundation so that they can continue into this minimalistic lifestyle. And I’ll Betcha doughnuts to doggies that there will be graduates of your program at different levels of that where you know what to what to clients pay for what our clients going to pay for all day long.

It’s access to you. It’s accountability and its support. So as you are doing these group coaching calls, and did you say there’s anyone and really on your one on ones but especially as you’re talking to him through the group coaching with these ladies, take note of repeated issues that are coming up And make sure you’re checking in with them throughout the nine weeks, you know, how are you? You know, and and Are you understanding the foundation of the minimalistic lifestyle because maybe the next level would not be like a membership where you’re having to constantly feed new content every month. But it’s more like a higher level, almost mastermind support group, which is a higher ticket, generally speaking, I mean, you’re still in a group setting. So you can you can think about that on the next level. And and what week are you in now? Kayla?
I think we said five this week.

Okay, so you’re, you’re just past the midpoint, kind of check in with them and say, How are you feeling? You know, we have four weeks to go. And here’s kind of where I want you to be and check in and then even think about, given what I know, from working with these ladies for five weeks, where are their work, might there be gaps, where they’re not getting it, where it might even surprise you that certain questions are coming up. And so maybe it is a three month mastermind or a six month mastermind, so that your meeting, you know, a different Facebook group, your meeting throughout the week, you know, once a week, or I don’t know how you structure it, but this is what I want you to think of because this higher level is going to be higher ticket. And what’s great is if you spread it out to the six months, then it could be a higher ticket and it could be absorbed by spreading it out for six months. or dare I say 12 months.

Okay, because then you could charge it higher, and then the monthly still may be within the realm of what your ideal client can afford. So give some thought to that. Okay, okay. But you, you know, if, if you have these ladies who are and by the way, your one on ones could also be offered this next level mastermind type opportunity. So, but keep in mind when you’re working with these clients who fall in love with you, and they’re seeing these dramatic differences in their life, and because they’re less stressed, their kids are better behaved, their life is better, and they’re closer to Christ, all of that. You know, you want to take them to the next level to stay with you, not only to you know, feed your bank account, but to get them further along in that transformation that they were excited about to begin with. Does that make sense? Yeah.
And so I think I need clarity around like, what is a mastermind? because anytime I’ve basically seen mastermind, it’s almost been more of like,
a master class. Where it’s like, just a, like a three day master class or something like that. I guess I’ve never, I’ve heard of the term mastermind, but I’ve not really ever dove into what it is.

Hmm. Okay. Well, let me pause. That’s a great question. Because I have been involved in masterminds and masterminds aren’t so much about the training. It’s more access. And the masterminding is a sharing of ideas among the people in the group. And so it’s, it’s like you’re a facilitator, almost instead of teacher at that level. And the power of the mastermind, is in the quality of the people there. So like, that’s invitation only, that’s application only. They’ve got to be at a certain level. And so what’s in it for them is, you know, doing life and getting support from these like minded ladies, this ongoing support at whatever level you decide to do that, and also having you as that facilitator and that resource for them as well. And outside of COVID days, a lot of times masterminds gave you an opportunity that wherever these ladies are, you could come together for a fun live event and have that intensive weekend or something like that, that oftentimes is priced so that the cost of the mastermind is absorbed and all they pay for when they come if they come is the travel expenses.

Okay, I like that because that just brought me to something that I have like envisioned having, um, like retreats.
And that could be a whole other source of revenue there as a part of the mastermind, or, you know, on its own thing, okay. So So, you know, flesh that out think about that, but a mastermind is something far different than a masterclass. So, I know some that word gets misused, but, you know, it’s more like a sharing have resources and ideas among like minded people.
Okay. Okay. Is that exciting? Then you like that one?
Yeah. I like that.

Okay. Awesome. Awesome. All right. So, um, you also asked, Well, how can I scale? If I just that’s your word have one on one. And then this nine week group coaching? And again, the scaling you, you’re limited on your scaling of a one on one, right? Because one of you unless you get a team of coaches, which I don’t know that that’s your vision for your business? I don’t think so. So you’re limited? Right? If it’s just you, only the clock only let you have so many hours a day. Okay. Yeah. Now with the group program, depending on how you structure it long term, that may allow you to scale Absolutely. Right, because now you’re doing live trainings, maybe a portion of that would be pre recorded videos.

And that’s something I’ve considered is on basically, instead of me now that I’m doing the live training, to basically repurpose that into and putting it into, like, like, just reusing those, yeah, like a membership site, almost. Yeah, yeah. And so that would be their training, and then we would, I would still probably do a live to be in the group and to communicate, but it would more and less be like, just to check in kind of thing. And then we would have our coaching. Right, right. And so you may or may not still have those supplemental one on ones for your VIPs. But, you know, as we work together, I can tell you that the difference between the regular and the VIP would be, I would say, a bigger gap between regarding pricing, you know, especially three hours, and you know, what recharging $500 more, you know, and again, I don’t want to think in terms of hours, as far as your hourly rate, we’re talking about the transformation.

And so as you are, you know, selling quote, unquote, and talking about this group coaching program, it’s really about the transformation, and you are really wanting to hit their pain points on how life is now and how it can look, because you’ve been there. So in your social media, I’m gonna I’m going a little bit off, but your social media is amazing, and that you really share parts of your life, and you’re telling them your life story. And so, you know, I think for you, too, if you decide to increase your prices, if you tweak that ideal client, and you may say, you know what, you know, not about the money, not doing it, that’s fine. But when you specialize, as you’ve decided to do, as the Lord has told you, and you call yourself a life story, Coach, you are not just the generic Life Coach, you are a life story coach. So the brand, you have to really be out front with that, and almost like, explain on a regular basis, what a life story is, and what impact story has on your life.

And really, as you know, as you’ve said, it’s the stories that we’re playing in our own mind. So we get to write based upon what God tells us. So, bottom line, what I’m trying to say is with your branding, and again, really getting crystal clear on who really am I serving? And then we can determine price point that then we’ll run the numbers to see okay, does this get me to 8333? Okay, and how much time am I spending based upon the structure of what I’m doing? But as I sit here, and I know you as we’ve worked together before, and I, I see your passion, there is no doubt in my mind that when you have the one on one, when you have this group coaching program, and then you add on top of that a layer of a mastermind, that that you can make that all day long.

Absolutely. Okay, my I don’t know why I like just thought of this too. But, um, when I was doing my purpose behind the 697 price for the six week one on one, only having that as a 30 minute call was because my target is busy moms like moms who have little kids, and it’s hard for us to find an hour of uninterrupted time.

So, yes, maybe I need to take that back. Time down in the VIP to just 30 minutes. But again, that that’s where it would have to be super structured. Because I mean, I know some my kids are getting better about not interrupting my calls, but they still do occasionally. And I’m on calls with women and moms who their kids also interrupt. So and it just really when you are in the moment of something and you get interrupted, it almost takes a while for that train of thought to come back.

And so I think that’s why, yes, I want it to be 30 minutes. But then like, sometimes it ends up being an hour because we’re getting interrupted or
we just want to talk because we’re moms with in COVID right now. Yeah, absolutely. So, so um, I do want to mention this, as far as the structure, you mentioned structure of the one on one, you need to as you are doing your one on ones in your group coaching. And the more you’re talking with people, that’s, that’s amazing. These ladies are your target market. And so you’re doing market research. So yeah, we’ll get better about the structure. But I would think that whether someone comes in on a one on one, or they come in, in the group program, there needs to be and you may already have it some sort of intake form.

So they can kind of you can ask them whatever questions you need to best inform you on where they’re at. And kind of what their issues are, what do they say their issues are? And you know, where they want to be at the end of this. That’s all great Intel. So put that in an intake form. And then part of that should also ask them, what are your top three challenges? Let them tell you and why I say that is then in the first one on one of the first interaction you have with them. You need to set the priority for each of these ladies, especially your one on ones obviously, you know, and you talk with them. Well, based upon what you’ve told me about your challenges and kind of where you are. My assessment is you need to set your priorities. And here’s priority one, here’s priority two, here’s priority three. And so you get very structured in the call, okay, today we’re going to be addressing structure, you know, priority number one here, and don’t let her get off.

Okay, look, look, we’re gonna have time to get there. And it may feel like you’re being rude at first or whatever. But then you say, Well, wait, I, I’ve been through this trust the process. Like, we can’t go over there until we tackle this. Okay. So if you don’t have and I’m sure you do have a curriculum, because that’s what your six weeks is. But, you know, I know for me, I have my curriculum for the thrive Academy. And I loosely follow that or at least I have those as pockets of priority based upon what my one on one comes to me with. So when I I found that to be over the years very helpful in structuring the call. Because let’s face it, we would love to I’d love to sit here and talk with you for three hours. But the fact of the matter is you have a life. I have a life we have family, so we really have to not apologize for sticking to the time limits that that we’ve established. Yes, for sure. Okay. So we’ve tackled a lot. Are you feeling? Are you feeling good? Are you feeling like you’ve gotten some clarity?

Yeah, and my wheels are definitely turning. So I’ll be doing some journaling after we get off the call. Okay, okay, good. Good, good. One other thing I want to make sure I address was a question you had and I love how you framed this. This is so good. Okay, here comes a coaching moment for you. You said, Well, what is the rule of thumb about increasing price? So what am I going to say about that? You know, me?
know, you don’t know? No. Okay. Whose rule of thumb?

Yeah, it is. Yeah. So this is your business, Kayla, you get to set it as you like. So I’m increasing prices. Most of my clients and I would say you fall into that. Also, your undervaluing your offerings. Okay. Because again, what is you know, I was a single mom for years with three busy busy boys who love their mama and we’re good, good Jesus loving boys. They still are a handful. And so, you know, imagine that transformation. What’s it like, when your kids Listen, when they when they back? talk less? I mean, you can’t put a price on it. Not that you can charge a million bucks but you get wrong going. Yeah, so So, you price this at the beta, the group program. So, you know, and I hope that you’ve told them that that’s like a special pricing. Yeah, yep. They all know. Okay. Okay. And that’s beautiful.

And so. So when you think about, okay, well, when I’m out of beta, what will it be? There is no rule of thumb, oh, raise it 20%. or double it. Right? It’s whatever you feel good about. And that’s why for me, it’s like, I go to God, Lord, I don’t know how to do this. Do you have a number in mind? Because when I do that, it’s amazing. We’re times to not I get a number. You know, and I’ll just give us a silly example. It has nothing to do with coaching. But years and years ago, when I was a single mom, and I was getting divorced. And I knew that it was time. And I, you know, God was like, I felt like he gave me permission. That may have been the wrong interpretation from me. But I felt like it was time for me to leave. And I was interviewing for a job as a lawyer, and I know from sales, I don’t, I don’t throw out a number first. So she said, What do you? And I said, Well, I don’t know, what are you looking to offer, and I had a number in my brain.

And you know, that was the exact number that came out of her mouth. And that was confirmation for me that this is what I needed to do. So all that to say, when you ask God to give you that wisdom on that number, that’s the number. Okay. So it’s not like, Oh, I really should wait six months until I’m doing this for six months or a year. The next round, you can raise those prices? Yeah. And then it’s just to me, and you said, how, when or how it’s just however you do it, it’s just you structure the program? And then you asked about one on one coaching, when the price goes up for that, would the client who I already have, you know, have that rate increase? And my answer as a lawyer is it depends what the contract says. Okay. Hi. So as if I were legal counsel for you, and I’m not a lawyer in your state.

So I’m making stuff up. Okay. Disclaimer, you know, like that, I would always include a provision that would allow you at your discretion to adjust pricing. Okay. So then it’s up to you, if you’ve decided come October 1, that your one on one is going from 697 to 997, then you’re able to say, as of October 1, the price will be going up to blah, blah, blah, or it’s your discretion. Or you could say, you know what, I’m going to grandfather, my one on ones, and I’m going to keep them where they’re at for another three months. Okay. If that makes sense?

Yes. Okay. All right. So I haven’t given you firm answers on pricing yet. And even getting to our hundred thousand dollar, you know, gross, but I’m excited to do the work to run the numbers. And I will be back in touch. But I’ve given you, as you said, quite a bit of meat to think about already. Yeah. Yes, for sure.

Okay, what’s your biggest Aha, when you’re sitting there? Like, wow, like, what, what is your biggest takeaway?

One was, there was two that I can think, well, there’s three actually. So the hot seat, like creating the hot seats, so that way, um, and I don’t know why I didn’t think of it because it’s something you do as well. But it just never crossed my mind to create those hot seats in our calls to keep them, you know, structured and not tackle everybody that that’s how you would manage, you know, a group of 15 people or more, um, the mastermind, I think that was a big one, I’ve got to do a lot of probably prayer on what that would look like. And that, that was really helpful. Um,
and then doing the intake form.

Like I didn’t necessarily do an actual intake form. I did a, I’m basically give a quick introduction, and let me know what you hope to get out of this group. But I never asked what their challenges were. I don’t know why I didn’t do that. But, um, I think that’s like, duh. You need to know where they’re at. Like, sometimes we’re so in the weeds that we don’t see the obvious, and that’s the power of coaching. And not only you, but you your people.

Yeah, right. Yes. So this was a great session. Kayla, thank you for the opportunity. I am sure that the ladies listening you know have taken furious notes as well and have learned something so Haley you and I will get back together again. And I thank you so much for it. Kind of being so vulnerable here today.

Oh, no problem. If I can help others then that’s I’m all about it.
So awesome. All right ladies, we will see you next time. Thanks for listening

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