Ep 99: The Power of Authentic Networking (to Build Your Biz & Your Career)

All right, ladies, welcome to another episode of The she is extraordinary Podcast. I am here with Brooke Eagle. She is the publisher of foresight woman magazine. She hails from Winston Salem, North Carolina. Hey, Brooke, how are you today? Oh, thank you for having me.

Oh my goodness. My pleasure. Now ladies, I want to tell you how I met Brooke. And God is just so good the way he weaves people into your life. My beautiful friend, Andrea Kimora is the president of the professional women’s of Winston Salem networking group. And she asked me to be the speaker at this amazing 30 year anniversary event. And that is when I got hooked up with Brooke and her story. You’re not looking at her if you’re listening to the podcast, but she’s a beautiful young woman. And she has done so much in her young life. So I just had to bring her on. So Brooke, for those that have no idea who Brooke eagle is and what foresight magazine is. Can you just give us a brief overview?

Yeah, sure. So first sight magazines. We are a brand of magazines. We have four publications. Forsyth woman foresight family, Forsyth woman engaged which is a bi annual wedding magazine. And then Forsyth community is a once a year kind of relocation guide that’s focused on the Lewisville Clemens area. If you’ve heard of any of our magazines, you’ve probably heard of Forsyth woman or Forsyth family. Those are our bread and butter in our monthly monthly publications.

This is actually our 15th anniversary. We started in 2005. So congratulations. Yeah. 15 years and we we really pride ourselves in being a brand. We are prominent on social media on our websites. We started a podcast earlier this year, which has been exciting. So yeah, that’s a quick blurb at Forsyth mags. It’s how you can find us on any, any social media Avenue or Forsyth mag.com Yeah, and we’re going to talk about the branding aspect of of your foresight magazine. And, you know, lots of good things. But I want to start with telling the ladies about how you landed in this spot as publisher in the notes you sent me, you know, you have a degree in elementary education. Far from that. So we’d love to know how you got from there to where you are today.

Yeah, so I ended up going to high point University for for college, and I loved it great school. But you know, as an 18 year old, it’s hard to know, it’s hard to make that decision on what you want to major in and what you want to do. I think I went in as an undecided major. And I tell people now it’s so funny looking back, but I went into it. And I thought you know, I want to take over the magazine at some point, my mom started the magazine, I left that part out keela she launched these magazines 15 years ago. And I always thought you know, I would love to run these magazines when she’s, you know, ready to retire. And in my young 18 year old brain, I thought I would just I guess she would retire on Friday. And I would start on Monday morning. And because I just wasn’t, I didn’t want to damage our relationship. And I wasn’t sure you know how it would be working, working together full time. So I just thought this will be a happy meeting. And I’ll get I’ll teach for a few years, I’ll do the education thing and then I’ll come do the magazines, you know, and I honestly thought that she would be 95 years old and still running the magazines because she loves it so much.

And I never would have dreamed she would already be thinking about retirement. But anyways, long story short, I got my education degree but by the time I got to the student teaching aspect of it, I just realized that education was not for me, I didn’t have the passion for that. I think you need to be an educator. I enjoyed it. And I enjoyed my getting my degree and all of that but just didn’t feel like the right the right thing for me. So I asked my mom, if I could work for the magazine. And she said she said you can come on and do sales. She said I don’t have any money to pay you a salary, but you’re welcome to sell ads and you can earn commission.

I was like, Okay, well, you know, we’ll see how it goes. And it’s, I always tell people it doesn’t feel it never felt like sales to me in the traditional way because I’ve grown up around the magazine I wrote a column when I was in high school for the magazine, I’ve distributed the magazines all through school so it wasn’t selling to me it was just in my heart and something that I’ve grown up around and known so it was easy for me to sell something that I love so much. So my sales role just kind of slowly evolved into taking on more administrative type things. The bookkeeper boring bookkeeping parts of it too and then helping plan events and just kind of building helping build it into a brand that was more than just print publications.

I love it. Okay, I love it because sales I want to stay on this point for a moment because sales as entrepreneurs We have to sell otherwise, it’s an expensive hobby or a nonprofit, which is not what business is all about. So what would you tell that woman who is so passionate about what she’s doing? But she has this stuck point? And she’s like, oh, whenever I hear the word sales, I cringe. And, you know, Judy’s telling me to hop on sales conversations and talk to people. But I don’t know what to say. I mean, what is your best advice for that woman?

Yeah, because I’m to be totally honest with you, I’m the same way I don’t, I don’t like selling it feels icky. And it feels crazy. I just don’t, it’s not my thing. So my, my philosophy is you have to just build a relationship with people, you need to leave the sales out of it and just genuinely get to know people. And if they’re a good fit for your product or your business, then that’s going to naturally evolve to some degree mean, yeah, there’s a little bit of selling in it. But as far as being a pushy salesperson, I think that is the most ineffective way to, to sell for your business. And I think that’s very old school, I think that people are definitely moving away from from that form of selling and think networking is so different now. But yeah, that’s that’s my one word is just relationships, building those relationships with people is key.

And I love that I say the same thing. But I will tell you that years ago, decades ago now, actually, I would hear that, but it didn’t really register. Like I didn’t know what that looked like. So I think it is a mindset shift of saying, first of all, let’s recognize it sales is a long term thing, just like if this amazing guy walked in your life and propose the first date you think? No. And you’re crazy. Yeah. So can you just unwrap that a little bit? When you say relationship? Like what is a reasonable expectation? Regarding, you know, talking to someone who may be your ideal client? And how to really lead that into a sale? Yeah, I think, I don’t know, I think I’m a part of a couple of, quote, networking groups. And I think I just really make a point to try to get to know, the people in those groups as humans without not even worried about what they do for a living, that’s never my first question to people. And just to get to know, like, I’m on a couple of boards, and I’m on them to, to get to know those people. And so that when I, you know, eventually after getting to know them for months, or years, when they think of, Oh, I need to I need to advertise, they think of me, because they have gotten to know me so much over the last couple years.

Or when I think of insurance, I think of the girl that sits next to me and board meetings and has for the last two years, you know, I don’t need her to tell me what she you know, what specials that she’s offering right now? I don’t know, I think cold calling to some degree can be effective. But I think that, you know, building those relationships first and letting people get to know you, and then come to you and ask you about your business is always, always a positive. I’ve always loved that when I’ve, you know, gotten to know somebody for several months. And they’re like, Oh, yeah, so can you tell me a little bit about, you know, what it would what it would entail advertising in your magazine.

That’s great. And that is the idea. Because so many times, we because of the gurus out there, we women feel like we’ve got to chase down our people. Yeah. And you know, then they’ve kind of a side note, but kind of related, they feel like they need to post five times a day because some guru said you need to post on social media, and they’re missing the key piece, which is engagement and relationship. Yes. And it really, I think it can also come off is, you know, a little bit desperate. And that’s, that’s never a good look for anybody in a personal relationship and a working relationship. You know, you don’t of course, we all need to make a living and we need new clients, but you don’t ever want to appear. desperate for it.

Yeah, never want to let them see a sweat as true because they pick up on that too, even if it’s subtly there. And you’re kind of have that mindset, it does come up. This is really good. Let’s talk about networking for a moment. Okay, because let’s talk pre COVID when we could actually be together without masks. I mean, that seems like a long, long time ago. Yes. Right. But tell the ladies even with the pw Ws where I met you through Andrea? Um, what? What is the key to making networking, membership work?

Yeah, well, the key is being engaged and being there, whether it’s on zoom or whether it’s in person, you know, you get what you get out of it, what you put into it. I know that’s a cliche, saying, but that’s why for me personally, I like to find one or two groups that I really put my all into versus being kind of halfway into five or six, I think. I think that’s not, you know, maybe I’m sure some people will do well with being in several networking groups. But I think that quality over quantity, and just really taking the time and putting the effort in into, you know, maybe being on the board or joining a committee. within that group, it kind of I know for me, I like to work with those people, because I’m like, Oh, well, they’re, you know, they’re passionate about helping us with this fundraiser. So I would like to do business with them, because kind of shows their character and their, you know, the person.

I love it, because to me, that’s what branding is. And I’m always telling my clients, my students, and those in my facebook group, I’m just like, ladies, you need to stand for something. Yeah. So what, what are your core values? What causes out there? Do you really care about because that’s also a point of relatability? Hey, she cares about, you know, Mothers Against Drunk Driving? Oh, I’m really passionate about that, too. And it’s a point of connection there.

And those commonalities is key to building any relationship, I think, yeah. Yep. Great. Great. So you mentioned committee seats, and board seats. And I sat on committees, I’ve been on boards, but to those that kind of thought that was beyond their reach? Can you give them an idea of what it takes to really get that seat? Yeah.
That’s a question I’ve kind of just always asked and thrown myself in there. Yeah. I think I’m kind of a I’m a natural leader. I’ve kind of like in even in school, I was, I was the group project girl that did you know, that led the group type of thing? So I’ve always been intrigued with being in leadership positions. But yeah, I mean, most boards are always looking for help in some way. And even if that is starting out on a committee, you know, to help with a fundraising event, that’s going to get your name in there and get you worked up to being on the board and being in a bigger, more important position.

Yeah, I love that. And I, fundraising is one committee. That’s great. I also love the membership committee. Because if you’re on the membership committee, then you are going to be part of the group that welcomes all the new members, everybody’s going to know you. And that’s a beautiful thing. So that’s it, I yeah, with another group I’m in that’s what I started out in was I was the VP of membership. Then I moved on to the VP of education, where I got to choose all of our speakers for the year, which I absolutely loved getting to be responsible for that. And then moved on to Secretary and the next year, this coming year, I’m going to be president. So just kind of work your way up.
I love it. Congratulations. That’s really awesome. All right. So you mentioned leadership. And that’s a subject near and dear to my heart. And, you know, you may have seen that Harvard Business Review, study, and it was a number of years ago, but it addresses women’s approach to going for things. It specifically was talking about the difference between men and women in corporate. And when they put their hat in the ring for a new position. And men tend to throw their hat in the ring, if they meet 50% of the requirements of the new position. But women we don’t do it until we’re at least 90 or even 100%. So isn’t that crazy, is crazy.

So what ends up happening is the man gets promoted. But he may or may not be the best person for the job. But the woman was like, Oh, I don’t meet all the requirements. So I just think that I think, really exposes women’s, I guess lack of I don’t want to say competence, but kind of right. We have that kind of mindset where it’s like, oh, perfection, I got to be right there, or I can’t even you know, go for it. So I’d love you to address that. And it really, it really also, it’s confidence. It’s leadership. What do you think about that? It’s called the word confidence is what comes to mind and I pulled up my phone, I have these two quotes on my phone under my reminders that I’ve had up there for years. And I’m going to read them to you. They’re really short. But it they’re from the confidence code, which I have you read that book?

Yes. Yes, I love it. Confidence is the stuff that turns thoughts into action. Confidence requires a growth mindset. Because believing that skills can be learned leads to doing new things. And I like live by those quotes, I think confidence is, is key to so many things, you know, you have to have confidence, you’re you’re you’re going to be too scared to put your name in the hat for a board position, you’re going to be too scared to, you know, send a proposal or to meet a new person, it just it goes into all avenues of life in my opinion.

I love that. And I think that what you said is so true confidence, you gain more by taking action. And the great thing is it doesn’t have to be perfect action, imperfect action. It’s saying hi, I’d love to be a member of your committee. How do I do that? You know, yeah. Action creates action and non action creates non action. Critics. Yeah, confidence is a practice. I think it’s something that may come more natural for some than others. But I think it can also be learned, just as any skill can if you practice it, so absolutely. And I love that I absolutely believe that confidence can be gained and improved upon. And we’re I just want to share this with you before we move on where I look at confidence is its confidence really. It’s like who I am in Christ. Yeah, who he made me to be. So that even if I feel not ready for something, if I talk to him, and he says, Go for it, then who am I to say no?

Then I’m going to say, okay, Lord, I trust you. And out. I go. Yeah, yeah, that is so true. I love that. Cool. Cool. Cool. All right. So let’s go back. I want to talk about, you mentioned that you had a huge bucket list item that you that you took care of recently running a marathon. Tell us about that. Yeah. Well, it’s actually been a few years ago at this point. But I, yeah, ran a full marathon. I ran for years before that. And it was just a bucket list. check off and it felt so good to check it off. But it was funny. Some people are like, yeah, you’ll run one marathon and you’ll be hooked. You’ll want you’ll want to keep running them forever. And I was not that way. I ran that one. And I was done. Check. Check the box. And I am done that. Move on. Yeah. But you said it took you through some life lessons because of the trading. patience and perseverance. I would love you to speak to that. Yeah, definitely lots of patience and lots of perseverance. 26.2 miles is a long way to run no matter what kind of shape you’re in it. It takes hours, even if you’re in great shape. And so it’s kind of a, you definitely have to turn your brain into a bit of a different mindset for when you’re going through that. And you have to you do have to train for it. You can’t kind of like you do with anything in life. I mean, you can’t just life is a marathon, not a sprint, as they say. And so yeah, it’s important to take that time to train and prepare for anything in life. And doing that marathon just kind of hones that in for me and made me realize how even more true that is to be to train and prepare for something is key.

Right, right. And so now you say, when you thought that you were never really athletic, but you had kind of that shift that mind shift about that. So I would love you to share that because I think that like I’m not athletic. I’m tall and everybody’s just say, Oh, you know, do you play basketball? No, I just shoot hoops in the back. But I don’t really play ball. But, um, so what do you what happened in that mind shift mindset? Yeah, so I started, like lifting weights and doing some, some things like that in the gym, maybe, I don’t know, four or five years ago. And it just I noticed like physical changes to my body from lifting weights and it just really motivated me. People would start to comment that I looked athletic and I had never really heard I had always heard the opposite like not I never was like bullied about it or anything like that. But I was not your I was not your on the volleyball team. I didn’t play any sports in school because I was too intimidated.

I got you know, pigs last in gym class gym class was was my worst nightmare. I hated it. Like I dreaded it so much. So for it to go from that to loving, lifting weights and learning to do gymnastics type things and being told that I look athletic. I’m kind of just really built my confidence and showed me that you really can, you know, if you set your mind to something, I know that sounds so cliche, people say that all the time. But if you set your mind to something that you really have a passion for and want to get good at, then you can do it. Even if even if all your life you didn’t think you could, yeah, because we’re you know, we’re not meant to say the same. We’re meant to change and grow.
To definitely grow. I love that. I love that. So you mentioned to me that you had kind of a rough year. So I would appreciate if you you mentioned you wouldn’t mind sharing it. So I’m sure the listeners could benefit from from your experience I had. So it’s been, I guess basically between halfway through 2018, through about halfway through 2019 was just a pretty rough year I got divorced, which was obviously very challenging. I got married super young. And going through divorces is hard for anybody.

It was extra hard because people you know, people would make comments like, well, you still have your whole life ahead of you. Yeah, but not a life that I had, you know, dreamed about and thought that I was gonna have so it was, you know, a total shift in that sense. Um, so got divorced. That was very tough. Then my dad had a few months later, my dad had a really bad stroke, almost, and it make it and that I’m very close with my family and especially my parents. So that was very traumatic. So sorry. Yeah, he’s doing great now that he made our full recovery. It was quite miraculous. And we thank God for that. Of course. He is doing great. But then also in the midst of his stroke, my mom found out that she had breast cancer for this Second time, Wow, she had a double mastectomy in 2007. And so I guess I don’t I know more about breast cancer, I thought than the average person. So I really didn’t think it would be much of a possibility for her to get it again after having a double mastectomy. But she I’m so proud of her, she felt something that she just thought wasn’t right. And her got a got a second opinion on it. And they turned out it was cancer. And so she went through some radiation, and she’s also fine.

Now God, it was quite, and then to top it off my grandfather, my mom’s dad, who I my papaw, I’m always been very close to him, he unexpectedly passed away in the middle of 2019. And he, yeah, it was very unexpected. But before that, his he was getting dementia, his mind was going and that’s I don’t know, if you’ve dealt with anybody that has had that. But it’s man, it’s tough to watch, watch a loved one lose, lose their their mind. It’s, it’s just painful. But anyway, sorry, in the midst of all of that pain and hard and hard things, it helped me grow in so many ways, and helped me learn so much about myself and helped me just realize that you can push your way through anything I mean, you can use when you think you just can’t go anymore, you get that support from family and that support from friends and that support from God. And you, you know, you get your way through it. And you I wrote a I think I mentioned this to you, too, I wrote a caringbridge for my, my parents kind of during that whole process of my mom’s cancer, my dad’s stroke, and then my grandfather thrown into that mix too. And at the end, I would always end it with the Scripture.

And it was so therapeutic for me and healing for me to to share with because our family is a very open book to share with everyone what what was going on what was happening, how they could pray for us and help us. And I just will tell anybody that all of those prayers and thoughts, that’s what got us through got our family through all
of those hard times. Wow. And yeah, so so going through that made you stronger, stronger, probably in your faith, stronger as a woman who was standing on her own two feet. And I’m sure a stronger family unit.
Yeah, for sure. And you think, you know, nothing, everything is, everything is temporary, like you go from sobbing in the shower. And then a couple months later, you’re like, you know what, I have been two or three days without crying. And that sounds sad. But that was a huge step for me, and was good. So, you know, it feels empowering to kind of grow through all of that and look back and say, Man, I’m so proud of myself that God got me through that, that my family got me through this and that we, we did it and we’re, you know, obviously, there’s still challenges that that arise, and that will arise, but going through the hard stuff makes the good stuff even better.

That’s true. And I think also see, if you agree that when you go through something like that, that string of difficult challenges, then when something else comes up, maybe COVID, maybe whatever the challenge is getting to the elections at this point. It’s like you can look back on how God was faithful before and say, I know, Lord, I’m gonna I’m gonna not fear I’m going to try not to fear, Lord and trust you more, because you’ve got me through all of that. So I know you’re going to get me through this. Yep, yep, you gotta let go. And trust, which is some days is harder than others, as we all know, but it’s it’s key, because you know, worrying about it and trying to control it is very ineffective, I can tell you from you know, trying.

Yeah, yeah. Well, alright, so I want to go back to publishing now, thank you so much for sharing all of that, I’m sure that’s going to touch the lives because let’s be real, we are either in the midst of something big a personally a challenge. We’re either just coming out of it or about to go into it. So I know everybody can really appreciate it. And
I think going through hard things, you know, everybody has been through her things. But to be totally honest with you before that string of events, I would argue that my life was pretty easy. And I had did not go through any really huge challenges. And so it really, if anything gave me so much compassion for when others are going through hard things. You know, I get it. I’ve been there too. And it’s, you know, maybe not to their specific thing, but I think having compassion for others when they are going through hard times is is important, you know, as humans,
we need to Absolutely, absolutely.

And you’re right. I mean, when my dad, he was 80, but I was of the opinion that my parents would never die. And that’s just what I said. And that’s what I believe, even though I knew it wasn’t true. And when my dad had heart issues, and then spent his last three months in the hospital up and down. He’s getting better now he’s getting worse. Oh, no, it was just it was pure hell. And my life was a mess for many months after his death, but again, but God, you know, he took that mess, and gave me a testimony that just like you, it makes me so much more compassionate to people who go through that kind of familial medical challenges and the ups and the downs of that. So yeah, I’m totally with you on that. But let’s go back to some fun about the magazine and the branding. I want to ask you first about the podcast, I listened to a couple of episodes. And it’s all about featuring the Winston Salem area and the people. So how did you come up with this concept? And how did you actually get it going?

Yeah, so it’s kind of a fun story. I am, I would say, I am definitely a podcast fan. I have a couple that I pretty consistently listened to. But I guess to at the end of 2018 know, the end of 2019. I was helping plan an event, a women’s event through the list will Clemens chamber. And as part of promotion for that event, the other lady that was helping me plan it, she had us as guest on a podcast. And I was so nervous. I mean, because I’m used to being on the other end, you know, in the magazine world of, you know, interviewing people and talking to people, but not on podcasts, not, you know, not on audio. And so I was incredibly nervous. But I remember walking in there. And it was like it was a longer episode. It was an hour episode. And it was just very laid back. And I remember telling the host before I left after we were off air, and I said that was so much fun. Like I just, it was kind of love at first sight. To be honest, I just I just fell in love with the conversational aspect of it.

That microphones the whole just vibe of it was was amazing. And so he said, Well, why don’t you meet with me, we could, you know, talk about some plans. And within, I would say two weeks after being a guest on that podcast episode, I had just all these ideas ran through my head. And I was like their first knife mags needs a podcast that makes total sense. So I just kind of took it and ran with it. And Tim Beeman host is the host, he’s the producer. So he does all the hard stuff for me, because I don’t know how to. I don’t know how to do the back end of things. I just get on there and talk with my people. But um, yeah, it’s been a blessing to get to know people on that different level and get to feature local businesses, but not in a salesy type of way.

It’s really just an informal conversation, getting to know them, why they love what they do, you know, getting to the heart of the matter. So often, yeah, and I love that just what you said earlier about relationships that puts them on the spotlight. So that if you say, Oh, you know, they own this boutique, or they run this restaurant, you might otherwise never know these neat stories and backgrounds of these people.

And that’s what we love doing in the magazine just as a whole. We hear all the time, people love getting to know the face behind the business. And so we when we do articles in the magazine, we typically we encourage the business owners put your face in there, people want to see your face and they want to learn about you. So this is just doing that in a different, a different format. So it’s been a lot of fun. It’s been almost a year of having. Yeah, we took a couple of breaks a couple breaks with COVID. But we’ve been recording for about a year and I’m really, really enjoying it. It’s one of my favorite parts of my job for sure.

Yeah, I love this time to podcast interviews. I love it. So how long have you been podcasting? Since January? Okay,
so we started about the same time. Yeah. And I have 95 episodes up as that you are killing it. Nearly that high an episode? Well, we are we are pretty prolific. And we just surpassed 105 star reviews. Congratulations. Thank you. It’s really, really awesome. But you know, this whole, she is extraordinary. It’s not just a podcast, it is a movement, that it’s a campaign that’s going to be coming out by the end of the year.

So I’d love you to be a part of that. We’ll talk about that a little bit offline. But I do want to ask one more thing about this whole issue of branding. And I love what you’ve said. You said, Look, we pride ourselves in being a brand, not just a print magazine, although although I appreciate when you say I love that feeling of flipping the pages, because that’s me. I mean, I love like picking up a magazine and actually having it in hand. But talk to us about how the brand of the ports like woman has evolved in the past 15 years. Yeah.

So it’s kind of funny. Oh, I have a little this won’t be shown on video but I have the first issue hanging up on my wall and I have some in my archive but our very first issue was 26 pages. Black and White, partially black and white. Our most recent issue of recycling In his 164 pages, obviously full color full gloss. So in that sense, we grown immensely. And then we of course have added on websites are a huge portion of it. We all of our articles also go on our website. We started the podcast, we love our social media, social media is a necessary evil. I have. I have a love hate relationship with.

I so love that you said that because I feel exactly the same. I don’t know. You know, two weeks ago, my personal Facebook account got hacked? Oh, no. And Facebook wouldn’t help me. So I had to kind of start over again. And anyway, so I’m with you. It’s a love hate thing. So sorry to interrupt. I just had it. But yeah, so we love being on social media. And we love promoting the advertisers and promoting nonprofits and promoting local women in that way, but we love promoting them in all the ways in print on social media, on our websites on the podcast. Because marketing, you know, that’s what marketing, marketing and branding is, is getting to know a business on so many different levels. You know, we always encourage people don’t, you know, don’t just spend all your advertising dollars in the same place. I don’t think that’s smart. I think people need to see you in multiple ways before they’re gonna decide to do business with you.

Yeah, for sure, for sure. Now, I’m curious, I do want to pick your brain. And we didn’t talk about this, but I’m gonna put you on the spot, because I can tell you can handle it. Okay. So as a publisher, you know, I understand you have two ideal clients, right? You have the advertisers, and then you have the those that are subscribing to the magazine. So I’m just curious, like, what are your primary marketing strategies to get a poor sight woman and that brand out into, you know, in front of your ideal clients?

Yeah, so we actually do not have subscribers, our magazines are, are free to pick up. So you can pick them up at your local grocery store, local restaurants, local boutiques, we have about 700 distribution points, mostly in Forsyth County. So we don’t do the whole mailing into your home thing. And our reasoning for that is we think, you know, if people are choosing to pick up the magazine off of a rack, then they’re going to look through it, versus I don’t know about you, but the amount of mail I get is insanity. And I don’t always necessarily look through it all. I kind of thought process behind that. But that’s how we get it in front of people. And so yeah, our advertisers pay make it possible for the magazines to be free to pick up and not be, have to be paid for. Did I answer your question?

Yes. Yes, that’s pretty awesome. And I just I guess I wanted to pick your brain because you are so successful, you know, and the brand is continuing, as you said, from 26 pages to 150. Plus, so So would you mind sharing just the top marketing tips that you found successful? In this case, getting advertisers to say yes, and advertising the magazine? Yeah, I think, building relationships with our clients, and them knowing that we truly care about them. I had one of our boutiques that had on the podcast a few weeks ago, and she said, what was frailties boutique, and she said, we you know, we love advertising with you guys. And we love being in the magazine. And people tell us that they see us in there, and we get new business from it.

But we also just genuinely love working with your team because you guys just seem to love and care about us. And we like we really like to build relationships with our readers as well we do COVID has put a little bit of a damper on it, but we do tons of events. And we like to just really be out there and support our community and be out there with our community and not just be hidden faces behind, you know, mysterious publication out there and being authentic and getting to know our community I think is our as our key to success. If I hadn’t on the one thing.
Yeah, and I and I love that because, again, my position after talking to women every day, I’m blessed to do that every single day. And so often they overthink it. Oh, it’s got to be more than just being myself it’s got to be more than just getting out there and they’re like thinking there’s like this you know, magic pill or some secret something and I’m just like, yeah, it’s really just getting out there and smiling face to face when we can or zoom to zoom when we can.
Well I’m definitely definitely be I love you say being yourself. You have to be yourself. It’s too I know from past experience, it’s exhausting to try to be somebody that you’re not you have to you know, embrace it embrace who you are, and you’re not for everybody necessarily, but that’s okay. You know, you find you find your people that that wants to support you and that you want to support in the business world and in the personal world. And just going works out. Right, right. All right, two last questions. Yeah. Number one. I’m curious, what is the biggest lesson you learned from your mom?

Oh, man, whether it be business or personal, just like this biggest Aha. My mom is I was just with her a few minutes ago, she is the most optimistic woman that I have ever met in my entire life, the woman It’s amazing. And I think that’s my biggest lesson from her is that she’s constantly coming almost to a fault coming up with new ideas and with new, you know, just optimistic things that we can do with our business. She is passionate, optimistic, and it just shines through in her in her business and of course, with her family, too. But she’s that’s why that’s where I would like to think I learned my selling skills from his, his from her, but she’s her passion and her optimism is just unmatched. And that’s the key to her success, in my opinion. Because if you know if you’re if you’re pessimistic, it’s hard to be a successful business owner.

Yeah, exactly. That’s like a huge mountain to climb when you keep saying, I don’t know. I think I can. Yeah, try it anyway. No, that’s not gonna work. Yeah. All right. So the final question, this is called the sheet is extraordinary podcast. So I would love for you to share with our listeners, an extraordinary woman in your life. And what makes her extraordinary.

I am going to have to say my mom is a is also extraordinary. But I just talked about her. So I’m gonna say my grandmother, my mom all because my mom’s mom. She is the most godly and selfless woman that I’ve ever met in my life. And she is just full of love. Like, I know that sounds generic, but and most grandmothers are full of love. But this woman is just so incredibly full of love. There’s not a hateful bone in her body. And I think that that has gotten her so far in life. She has such a amazing life story. Her in my step grandfather wrote a book and about their life story. And it’s just, they’re amazing people. And I think that their spiritual life and their has made their marriage amazing. And I think that her just love for her true love for everyone that steps into her life has made her just the most amazing person ever.

Wow. And now the podcasters they can’t see the love on your face. But I could see you light up when you talk about your grandma. So that’s really awesome. Well, listen, Brooke, thank you so much for being here. I really appreciate it. Thank you for having me. Awesome. And ladies, if you’ve enjoyed this episode, please take a moment. leave a rating and review and also give me the feedback. Let me know what other topics and other people that you’d like to see interviewed here. So we’ll see you next time. Ladies, thank you so much for listening.

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